Data, news and analytics giant
Bloomberg has reported
that the Rokr phone, a joint venture between
Motorola and
Apple to create an
iTunes enabled handset, is not doing as well as hoped.
The findings were based on research among US retailers and distributors by
Albert Lin, an analyst at
American Technology
Research.
Lin claims that a high number of customers who have bought the phone are
exchanging them for other handsets sooner than expected for a recently launched
product.
A high profile advertising campaign featuring
Madonna is currently
running in the UK, but Motorola chief executive Ed Zander has said that he is "
disappointed" with the marketing.
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