O2 is the latest telco to enter the
broadband market, with today's launch aiming to attract customers unhappy with
current connection speeds.
Sixty two per cent of broadband users are achieving less than half of their
advertised speed, according to a recent study by consumer magazine
Computeractive, in conjunction
with BroadbandChoices and
Thinkbroadband.com.
O2 says its service will only offer speeds that can be delivered upon.
Connections of up to 20 MBit/s will be provided using the former network of
Be Broadband, the internet service
provider acquired by O2 acquired in June 2006 for £50m.
The service has a target of 1 million customers and turning a profit by 2010.
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