MySpace will launch a platform for promoting small businesses, to expand its
user base.
The Silver Squirrel service will offer templates to help firms build a
customised business profile, said Travis Katz, managing director of
MySpace International.
“We’re going to create new profile types, so that any small business can
create a special profile and use it as a networking hub,” said Katz.
MySpace will face fresh hurdles, said Ovum
senior analyst Richard Mahony. “The business community will have different
requirements. The applicability of social networking is not homogenous across
what is a very broad sector,” he said.
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