Modified hyperlinks indicate untrusted source
Modified hyperlinks indicate untrusted source
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Search giants hook up to cut blog spam

Yahoo and Google combat unsolicited blog comments

Robert Jaques, vnunet.com 19 Jan 2005
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Search giants Yahoo and Google have teamed up with a group of high profile internet firms to back a technique designed to help combat weblog comment spam.

Others involved include Google/Blogger, MSN Search, Six Apart (TypePad, MovableType, LiveJournal), and WordPress.

The scheme centres on modifying standard HTML 'href' link tags by adding a rel="nofollow" attribute to hyperlinks. This additional tag allows webmasters and weblog owners to tell search engines that the links are effectively untrusted.

"We think this is a good first step towards significantly reducing the spam burden on bloggers and weblog hosting companies," said Jeremy Zawodny, representative of Yahoo Search.

"It's great to see so many players on board. In the coming weeks you can expect to see the changes reflected in our web index."

See also:

Ask Jeeves buys into blog technologyAcquisition brings together 'complementary' technology assets  08 Feb 2005
MSN Search goes liveOfficial new entry puts the heat on Google  01 Feb 2005
Tim AndersonThe boom in blogging could bring big advantages to businesses that have the right policies in place  13 Jan 2005
First UK firing  12 Jan 2005
MSN Spaces available in 14 languagesFree beta tool offers blogs and picture sharing  02 Dec 2004
Ellen SimonettiAirline attendant sacked for online diary vows revenge  03 Nov 2004
Create your own blogIf you want to offer advice or share your thoughts with the masses, set yourself up with a blog. We show you how to get involved in this growing phenomenon  30 Sep 2004

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