Shaun Nichols in California, vnunet.com19 Sep 2007
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Google
has rolled out a version of its
AdSense
online advertising platform for mobile devices.
AdSense
for Mobile will allow online publishers to sell AdSense ads specifically
formatted for the mobile web, such as pages in the WML, XHTML or CHTML formats.
Advertisers can either provide one slot inside the page, or two slots at the
bottom.
The service operates in a similar way to AdSense for the web. Publishers
place AdSense code in their pages to open up ad space, which is then auctioned
off to advertisers looking to reach targeted audiences in a certain location or
industry.
The publisher is then paid a fee for every user that clicks on the message.
Google is offering the mobile AdSense programme in 11 countries including the
UK, the US, France and Germany.
The announcement comes just one day after handset maker
Nokia jumped
into the mobile advertising market with the
purchase
of ad firm
Enpocket.
The two companies will contend for a slice of a mobile advertising market
that is expected to
balloon to
$11.35bn over the next four years.
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