The BBC has taken the wraps off the latest version of its mobile website,
promising coverage of key sporting events such as Wimbledon and the Beijing
Olympics.
The corporation is also targeting football fans with posters inviting them to
text the word 'football' to 81010 for a link to the site.
BBC Radio 1's Newsbeat has been spruced up with extra up-to-date headlines
and pictures.
Research firm Nielsen Mobile said that the BBC's mobile browser service is
the most popular mobile site in the UK, attracting 2.7 million unique users per
month and seeing year-on-year growth of one million users.
"The refresh of our mobile browser service comes at a critical moment in the
development of mobile in the UK," said Matthew Postgate, BBC controller of
mobile.
"It is the first step to transforming bbc.co.uk on mobile into a much richer
and more engaging experience.
"In the coming months, our mobile proposition will develop significantly to
include coverage of the summer's biggest sport events including Euro 2008, the
Beijing Olympics and Wimbledon."
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