Napster
Napster and O2 are offering mobile music downloads at 99p or £4 for five
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O2 taps Napster for music downloads

Dual mobile and PC service for 99p per song

Ian Williams, vnunet.com 14 Mar 2008
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O2 has teamed up with Napster to provide customers with a mobile music download service.

O2 Active will offer access to over five million songs, including dual delivery of tracks to a customer's mobile phone and PC.

The Napster service will be available on over 30 different handsets, each track costing 99p or £4 for five.

Once a song is purchased on the mobile phone, a copy is automatically sent to the email address of the customer's choosing.

The UK deal extends the trial partnership pioneered by Napster and O2 Ireland.

A spokeswoman for O2 said that the cost of the tracks includes the bandwidth used in the download, so heavy users of the service will not exceed data caps or incur further data download charges, according to the operator.

See also:

Apple iPhoneSuccess of the iPhone pushes technology to the fore  13 Mar 2008
Apple iPod Nano400,000 Apple products possibly affected  12 Mar 2008
Entire MP3 catalogue to sell via 7digital  07 Mar 2008
Giving away some tracks proves highly successful  06 Mar 2008

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Tags: O2, Napster, Mobile, Music, Download, Communications, Ecommerce, Integration, Strategy

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