Sony plans to double its annual production of Bravia LCD TVs in Slovakia from
two million in fiscal 2007 to four million by the end of this calendar year.
The Slovak factory will become Sony's largest producer of LCD TVs, and the
company has pledged to increase staff levels from 2,300 to 3,500 to cope with
the extra demand.
Sony first began producing Bravia LCD TVs in Trnava, Slovakia in April 2006,
but that plant quickly reached capacity and could not be expanded.
The company then built the Nitra Technology Centre in Nitra, 40km east of
Trnava, and relocated production to the new plant in August 2007.
"Sales of Bravia TVs are continuing to grow in double-digits in many
countries across Europe," said Fujio Nishida, president of Sony Europe.
Sony's Slovakian operations manufactured around two million Bravia LCD TVs in
fiscal 2007, and Sony is doubling capacity to four million sets by expanding the
production capability in Nitra.
"Bravia holds the key for further growth of Sony's electronics business,"
said Ryoji Chubachi, president and electronics chief executive at Sony.
The Nitra Technology Centre is set to produce all the main Bravia LCD TV
line-ups from the standard right through to the high-end models.
Sony is also building a logistics centre adjacent to the Nitra site to help
better manage distribution.
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Firm reports surge in profits from LCDs and mobiles 16 Apr 2008
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