Shaun Nichols in California, vnunet.com05 Jun 2008
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Apple has made its iTunes Movie Store available to customers in the UK,
starting with around 700 feature films for rental and purchase.
Disney, Paramount, Warner Brothers and Lions Gate UK are among the major
studios offering films through iTunes.
Apple will offer separate pricing for older 'library' titles and new releases
in line with the US version of the store.
Library films will cost £6.99 to buy and £2.49 to rent, while new releases
will cost £10.99 to buy and £3.49 to rent.
Users will have up to 30 days to begin watching rental titles, but the movie
will be available for only 48 hours once it has been started.
"We are kicking off movies on the iTunes Store in the UK with over 700 films
for purchase and rent," said Apple iTunes vice president Eddie Cue.
"We think customers in the UK are going to love being able to enjoy their
favourite movies on their iPod, iPhone or on a widescreen TV with Apple TV."
Apple launched the movie service in the US in 2006. By January 2008, it had
logged just seven million downloads, prompting chief executive Steve Jobs to
admit that the initiative had not met company expectations.
That same day, Job announced the rental service in the hope that the lower
prices would encourage more users to get their movies through iTunes.
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